marketing
EHS Publications is definitely still on a journey to better employ social media. Our staff is small, so we can't designate roles like marketing or media editors because we'd simply run out of people!
​
That said, one of my goals this year was to use marketing to build a foundation on which future editors-in-chief can expand our social media presence. I didn't feel it was within my capacity to start using socials to tell stories this year, so I spent a lot of time in Canva making these Tiger Times Online ads to build our follower base and get more eyes on the news site.
​
I think part of being a leader is deciding what to prioritize. I chose improving the website and magazine over using socials as a multimedia storytelling element, and I stand by that choice with the acknowledgment that I definitely fell short in this area. However, many of these posts doubled or tripled our average like-count and introduced viewers to basic journalistic principles like answering the "who, what, when, where, why and how," keeping a commitment to fresh, unbiased reporting and determining which stories fit into what sections of the site.
​
It's my hope that with our expanded following and more media-literate viewership, future editors-in-chief will be able to use our Instagram as a multimedia element -- a fresh way to package stories.
This is the first post I made as EIC. It was time to re-introduce the website after we gave it a fresh coat of paint, so I put together this video with the intent of appealing to the student body and drawing interest for the site. I used a song that had been popular all summer and syncopated the visuals to the lyrics. It's still one of the most-liked posts on the Instagram!
October was a particularly strong month of reporting for the staff of the Tiger Times Online, so I put together this highlight reel of stories I thought would be particularly interesting to the student body. It was also a way to show my appreciation for the staff's hard work.
Answering the "who, what, when, where, why and how" is one of the basic elements of newswriting, but it's also a great way to get students thinking about questions they might have and how their school news site might be able to answer them. I made this post to introduce our first week of reporting this school year.
Though I'm only a reserve photographer for yearbook, my advisor asked me to make this reminder for senior advertisements.
_1.jpg)
This post was a way to introduce our viewership to some principles of good journalism, but it was also a way to center the staff around goals for the new year. I presented these ideas for some core tenants of our 2025 reporting and asked if they felt they could follow through on them. After a hectic December, it was a necessary moment of reflection and a reminder that we are obliged to work toward fulfilling our promises to the EHS community. I wanted to practice using social media as a method of accountability.
I made this ad as the back cover of the December issue of The Claw. It was a meaningful way to use space and highlight the news site, which gets less attention than the magazine. In the background are headlines I felt might appeal to students.
The principal of EHS commissioned the publications staff to put together a schoolwide mock election, and I thought it would be a great way to engage with the student body. I quickly created an Instagram post (left) and a poster (above) to get the news out, and the poll was up within a day of the principal's request to give students as much time as possible to vote. Journalism platforms students' voices through their stories, but I figured this would be a unique way to represent their collective political voice, especially because only a fraction of them can actually vote.