marketing
EHS Publications is definitely still on a journey to better employ social media. Our staff is small, so we can't designate roles like marketing or media editors because we'd simply run out of people!
That said, one of my goals this year was to use marketing to build a foundation on which future editors-in-chief can expand our social media presence. I didn't feel it was within my capacity to start using socials to tell stories this year, so I spent a lot of time in Canva making these Tiger Times Online ads to build our follower base and get more eyes on the news site.
I think part of being a leader is deciding what to prioritize. I chose improving the website and magazine over using socials as a multimedia storytelling element, and I stand by that choice with the acknowledgment that I definitely fell short in this area. However, many of these posts doubled or tripled our average like-count and introduced viewers to basic journalistic principles like answering the "who, what, when, where, why and how," keeping a commitment to fresh, unbiased reporting and determining which stories fit into what sections of the site.
It's my hope that with our expanded following and more media-literate viewership, future editors-in-chief will be able to use our Instagram as a multimedia element -- a fresh way to package stories.
This is the first post I made as EIC. It was time to re-introduce the website after we gave it a fresh coat of paint, so I put together this video with the intent of appealing to the student body and drawing interest for the site. I used a song that had been popular all summer and syncopated the visuals to the lyrics. It's still one of the most-liked posts on the Instagram!
October was a particularly strong month of reporting for the staff of the Tiger Times Online, so I put together this highlight reel of stories I thought would be particularly interesting to the student body. It was also a way to show my appreciation for the staff's hard work.
Answering the "who, what, when, where, why and how" is one of the basic elements of newswriting, but it's also a great way to get students thinking about questions they might have and how their school news site might be able to answer them. I made this post to introduce our first week of reporting this school year.
Though I'm only a reserve photographer for yearbook, my advisor asked me to make this reminder for senior advertisements.
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This post was a way to introduce our viewership to some principles of good journalism, but it was also a way to center the staff around goals for the new year. I presented these ideas for some core tenants of our 2025 reporting and asked if they felt they could follow through on them. After a hectic December, it was a necessary moment of reflection and a reminder that we are obliged to work toward fulfilling our promises to the EHS community. I wanted to practice using social media as a method of accountability.
I made this ad as the back cover of the December issue of The Claw. It was a meaningful way to use space and highlight the news site, which gets less attention than the magazine. In the background are headlines I felt might appeal to students.
The principal of EHS commissioned the publications staff to put together a schoolwide mock election, and I thought it would be a great way to engage with the student body. I quickly created an Instagram post (left) and a poster (above) to get the news out, and the poll was up within a day of the principal's request to give students as much time as possible to vote. Journalism platforms students' voices through their stories, but I figured this would be a unique way to represent their collective political voice, especially because only a fraction of them can actually vote.